Author: Liz Donovan

top seo mistakes

Don’t Hire Marketing Agencies That Make These SEO Mistakes

Digital marketing has become a hugely popular industry. To be fair, most businesses need a strong online presence, beautiful search engine friendly websites, and substantial social media following to gain new clients and make a profit. Unfortunately, this resulted in marketing agencies sprouting like weeds and so-called gurus shamelessly promoting themselves on Facebook and other…
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July 9, 2019 2

Graphic Design Isn’t All About Making Things Look Pretty

Every business, whether micro or enterprise, needs to be recognizable, which means branding, design, and style. Today, our new partner, an Israeli graphic and product designer Yael Shapiro from YDesign Studio answers our questions. Liz: What brought you to the world of design? Yael: I’ve never had any doubts about what I want to do…
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June 17, 2019 0
freelance pricing models

Should You Charge Per Word, Per Hour or Per Project

If you’ve been offering content writing and translation services for a while, then you know that the industry standard is to charge per word or per hour. Some freelancers charge on a per project basis but that’s a less common approach that works best for larger projects. But how to figure out which pricing model…
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June 11, 2019 3
increase productivity when working from home

How to Increase Productivity when Working from Home

It’s not a secret that a lot of virtual assistants, freelance writers, and translators work from home. While most writers and translators charge either per word or per project, VAs charge for their time. When you charge a per hour rate, clients are concerned that you’re not wasting time and thus wasting their money. They…
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June 5, 2019 2
long-form content

How Long Should Your Content Be?

Whether you’re a brand, a blogger, or a small business, your website needs quality content. And no, you can’t get away with publishing a brief description of your service or posting 150-word blog posts. Both your audience and the search engines need more than that. Let’s look at some stats and analyze the trend. What…
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April 16, 2019 5
machine translation

Why Machine Translation Is No Good for Fiction (and Other Texts)

Have you just finished a killer novel and you want it to be read globally? Getting your work of fiction translated can be a lot more difficult than you think and machine translation is to blame. If you search for translation services on freelance marketplace sites like Upwork and Fiverr, you’ll get tons of offers…
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April 12, 2019 0
hire virtual assistant

What Does a Virtual Assistant Do?

If you participate in business-related Facebook groups, then you must have heard about VAs (virtual assistants). Business owners are constantly hiring VAs and virtual assistants offering their services to small businesses. But what does a virtual assistant actually do? More importantly, how can hiring a VA help you in your business development efforts? Let’s find…
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April 1, 2019 7